Culture and people in the promotion of destinations
Culture and people in the promotion of destinations is an example displayed by Seychelles at World Travel Market 2013
Agnes Gerry, Miss Seychelles 2013, was in London and at WTM working alongside her island’s tourism delegation to help showcase not only the beauty of the Seychelles, but to also play the culture card in the promotion of Seychelles.
It has always been known that seychelles offers probably the best in Sun, Sea and Sand holidays. These mid-ocean islands with no factories and with a small population are known for their white sandy beaches that are clean, their turquoise blue seas that are clean and clear, and a year round sun that had given them the connotation of the land of perpetual summer.
The Seychelles Government mode since a couple of years to add culture to its list of USPs in a bid to get the Seychellois more involved in the development of their tourism industry and in so doing to get the Seychellois people to defend an protect their tourism industry, the industry that remains the pillar of their economy.
This was when the island’s President Michel amalgamated tourism with culture in a new Ministry called the Ministry of Tourism and Culture and appointed Alain St.Ange, their known local tourism personality, to head that new Ministry.
Minister St.Ange has ever since been saying that their can be no tourism without culture and that when culture is discussed it is the people of the islands who are being put in the forefront.
It was therefore not surprising to see Miss Seychelles floating over the Seychelles Stand at WTM 2013 bringing the island’s beauty to the world. “No country can be shy of its people, and the more the people of the islands are recognised and given their rightful place in marketing, the more we shall see our tourism industry consolidated” Minister St.Ange of the Seychelles told journalists at WTM in London.
“When we involve our people, we are then getting our culture in the forefront and this is what differentiates us with other tourism destinations. We are proud of our people and even more proud of our Miss Seychelles” the Seychelles Minister for Tourism and Culture said.